He's Just Not That Into You is a 2009 American romantic comedy-drama film directed by Ken Kwapis, based on Greg Behrendt and Liz Tuccillo's 2004 self-help book of the same name. It follows nine people and their varying romantic problems. Gigi, a common thread amongst the characters, is followed more closely than the other eight and has a more developed storyline as she consistently misreads all of her romantic partners' behaviors. She meets Alex, who helps her to interpret signs given to her by her dates.

Kenneth William Kwapis is an American film and television director, screenwriter, and author. He specialized in single-camera sitcoms in the 1990s and 2000s and has directed feature films such as Sesame Street Presents: Follow That Bird (1985), The Sisterhood of the Traveling Pants (2005), and He's Just Not That Into You (2009).