1.
Headquarters of the United Nations
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The headquarters of the United Nations is a complex in New York City designed by Brazilian architect Oscar Niemeyer. The complex has served as the headquarters of the United Nations since its completion in 1952. It is located in the Turtle Bay neighborhood of Manhattan, on spacious grounds overlooking the East River and its borders are First Avenue on the west, East 42nd Street to the south, East 48th Street on the north and the East River to the east. The term Turtle Bay is occasionally used as a metonym for the UN headquarters or for the United Nations as a whole, the United Nations has three additional, subsidiary, regional headquarters, or headquarters districts. These were opened in Geneva in 1946, Vienna in 1980 and they are technically extraterritorial through a treaty agreement with the U. S. government. However, in exchange for police, fire protection and other services, the United Nations agrees to acknowledge most local, state. The United Nations Headquarters complex was constructed in stages with the complex completed between 1948 and 1952. The US$8.5 million purchase was funded by his father, John D. Rockefeller. The Rockefeller family owned the Tudor City Apartments across First Avenue from the site, Wallace Harrison, the personal architectural adviser for the Rockefeller family and brother-in-law to a Rockefeller daughter, served as the Director of Planning for the United Nations Headquarters. His firm, Harrison and Abramovitz, oversaw the execution of the design, the property was originally a slaughterhouse before the donation took place, bordered on one side by the Rockefeller owned Tudor City Apartments. While the United Nations had dreamed of constructing an independent city for its new world capital, the diminutive site on the East River necessitated a Rockefeller Center-type vertical complex, thus, it was a given that the Secretariat would be housed in a tall office tower. During daily meetings from February to June 1947, the team produced at least 45 designs and variations. Rather than hold a competition for the design of the facilities for the headquarters, the American architect Wallace K. Harrison was named as Director of Planning, and a Board of Design Consultants was composed of architects, planners and engineers nominated by member governments. Niemeyer met with Corbusier at the latters request shortly after the arrived in New York City. Corbusier had already been lobbying hard to promote his own scheme 23, instead, he asked the younger architect to assist him with his project. Niemeyer began to absent himself from the meetings, only after Wallace Harrison and Max Abramovitz repeatedly pressed him to participate did Niemeyer agree to submit his own project. This would not split the site, but on the contrary, after much discussion, Harrison, who coordinated the meetings, determined that a design based on Niemeyers project 32 and Le Corbusiers project 23 would be developed for the final project. The complex as built, however, repositioned Niemeyers General Assembly building to the north of this tripartite composition and this plan included a public plaza as well
2.
Cullen Center
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For the building in Chicago, Illinois formerly named Continental Center II, see CNA Center. Cullen Center is a complex in Downtown Houston, Texas. The complex is now managed by Brookfield Properties, previously Trizec Properties owned all four office buildings. The complex includes the headquarters of the Houston Fire Department and KBR, the buildings include 1600 Smith,600 Jefferson, KBR Tower, and 500 Jefferson Street. In 1959 the family of Hugh Roy Cullen, an oil businessperson, to the surprise of everyone the family planned for the 12 acres, 5½ city block site to accommodate several sites. The first two buildings were to be a 500 room, 15-18 story hotel and a 25 story office building, next, a 40-45 story office building was to be completed. Other buildings were planned to be added at later times, work for clearing the land was scheduled to begin in December 1959. During the year, the plans also included another 25 story office building. Welton Beckett and Associates master planned the first two buildings, the 21 story, $12 million 500 Jefferson and the 12-story, $6 million Hotel America, gerald E. Veltmann, the president of Cullen Center, Inc. In other words, the building separated the pedestrian and vehicular traffic from one another. The first levels were to have open plazas, the developer planned to establish air-conditioned bridges connecting the buildings at their second levels. Continental Center II opened in 1974, the KBR Tower was built in 1973 and renovated in 1991. Continental Center I was completed in 1984, by 1987 the Canadian company Trizec Corporation bought debentures carrying an option to buy portions of the Cullen Center, including 1600 Smith Street. By 1997 Trizec had convinced several Cullen Center tenants to move to the nearby Allen Center, during that year Continental Airlines announced that it was moving its headquarters to the Cullen Center. Paul Layne, a president of the TrizecHahn Office division. Tim Reylea, the president of Cushman Realty Corp. said that the Continental move is probably the largest corporate relocation in the central business district of Houston ever. Bob Lanier, Mayor of Houston, said that he was tickled to death by the move to relocate to Downtown Houston. In 2001, when Enron collapsed, it vacated 800,000 square feet of space in the Allen Center, in 2008 Continental signed five year lease renewals for its Downtown Houston office space
3.
Downtown Houston
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Downtown Houston is Houstons central business district, containing the headquarters of many prominent companies. There is a network of pedestrian tunnels and skywalks connecting the buildings of the district. The tunnel system is home to restaurants, shops and services. What is now Downtown made up almost all of the City of Houston until expansions of the city limits in the early 20th century, Downtown Houston was the original founding point of the city. After the Texas Revolution, two New York real estate promoters, John Kirby Allen and Augustus Chapman Allen, purchased 6,642 acres of land from Thomas F. L, parrot and his wife, Elizabeth, for $9,428. The Allen brothers first landed in the area where the White Oak Bayou and Buffalo Bayou meet, gail Borden, Jr. a city planner, laid out wide streets for the town. The city was granted incorporation by the Texas legislature on June 5,1837, Houston was the temporary capital of Texas. In 1840, the town was divided into four wards, each with different functions in the community, by 1906 what is now Downtown was divided among six wards. The wards are no longer political divisions, but their names are used to refer to certain areas. Houston became a choice, as only the most powerful storms were able to reach the city. The second came a year later with the 1901 discovery of oil at spindletop, shipping and oil industries began flocking to east Texas, many settling in Houston. From that point forward the area grew substantially, as many skyscrapers were constructed, in the 1980s, however, economic recession canceled some projects and caused others to be scaled back, such as the Bank of the Southwest Tower. Ralph Bivins of the Houston Chronicle wrote that Fox said that area was a neighborhood of Victorian-era homes. Bivins said that the construction of Union Station, which occurred around 1910, hotels opened in the area to service travelers. Afterwards, according to Bivins, the area began a downward slide toward the skid row of the 1990s. Passenger trains stopped going to Union Station in 1974, the construction of Interstate 45 in the 1950s separated portions of the historic Third Ward from the rest of the Third Ward and brought those portions into Downtown. Beginning in the 1960s the development of the 610 Loop caused the focus of the Houston area to move away from Downtown Houston, in the mid-1980s, the bank savings and loan crisis forced many tenants in Downtown Houston buildings to retrench, and some tenants went out of business. Barna said that this development further caused Downtown Houston to decline, the Gulf Hotel fire occurred in 1943
4.
CNN
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The Cable News Network is an American basic cable and satellite television news channel owned by the Turner Broadcasting System division of Time Warner. It was founded in 1980 by American media proprietor Ted Turner as a 24-hour cable news channel, upon its launch, CNN was the first television channel to provide 24-hour news coverage, and was the first all-news television channel in the United States. While the news channel has numerous affiliates, CNN primarily broadcasts from the Time Warner Center in New York City and its headquarters at the CNN Center in Atlanta is only used for weekend programming. CNN is sometimes referred to as CNN/U. S. to distinguish the American channel from its sister network. As of August 2010, CNN is available in over 100 million U. S. households, broadcast coverage of the U. S. channel extends to over 890,000 American hotel rooms, as well as carriage on cable and satellite providers throughout Canada. Globally, CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories, as of February 2015, CNN is available to about 96,289,000 cable, satellite, and telco television households in the United States. The Cable News Network was launched at 5,00 p. m. Eastern Time on June 1,1980, after an introduction by Ted Turner, the husband and wife team of David Walker and Lois Hart anchored the channels first newscast. Burt Reinhardt, the vice president of CNN at its launch, hired most of the channels first 200 employees, including the networks first news anchor. Since its debut, CNN has expanded its reach to a number of cable and satellite providers, several websites. The company has 36 bureaus, more than 900 affiliated local stations, the channels success made a bona-fide mogul of founder Ted Turner and set the stage for conglomerate Time Warners eventual acquisition of the Turner Broadcasting System in 1996. A companion channel, CNN2, was launched on January 1,1982, on January 28,1986, CNN carried the only live television coverage of the launch and subsequent break-up of Space Shuttle Challenger, which killed all seven crew members on board. On October 14,1987, Jessica McClure, an 18-month-old toddler, fell down a well in Midland, CNN quickly reported on the story, and the event helped make its name. This was before correspondents reported live from the capital while American bombs were falling. Before Saddam Hussein held a press conference with a few of the hundreds of Americans he was holding hostage. Before the nation watched, riveted but powerless, as Los Angeles was looted and burned, before O. J. Simpson took a slow ride in a white Bronco, and before everyone close to his case had an agent and a book contract. This was uncharted territory just a time ago. The moment when bombing began was announced on CNN by Bernard Shaw on January 16,1991, as follows, lets describe to our viewers what were seeing. The skies over Baghdad have been illuminated, were seeing bright flashes going off all over the sky
5.
Atlanta
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Atlanta is the capital of and the most populous city in the U. S. state of Georgia, with an estimated 2015 population of 463,878. Atlanta is the cultural and economic center of the Atlanta metropolitan area, home to 5,710,795 people, Atlanta is the county seat of Fulton County, and a small portion of the city extends eastward into DeKalb County. In 1837, Atlanta was founded at the intersection of two lines, and the city rose from the ashes of the American Civil War to become a national center of commerce. Atlantas economy is considered diverse, with dominant sectors that include logistics, professional and business services, media operations, Atlanta has topographic features that include rolling hills and dense tree coverage. Revitalization of Atlantas neighborhoods, initially spurred by the 1996 Olympics in Atlanta, has intensified in the 21st century, altering the demographics, politics. Prior to the arrival of European settlers in north Georgia, Creek Indians inhabited the area, standing Peachtree, a Creek village located where Peachtree Creek flows into the Chattahoochee River, was the closest Indian settlement to what is now Atlanta. As part of the removal of Native Americans from northern Georgia from 1802 to 1825, the Creek ceded the area in 1821. In 1836, the Georgia General Assembly voted to build the Western, the initial route was to run southward from Chattanooga to a terminus east of the Chattahoochee River, which would then be linked to Savannah. After engineers surveyed various possible locations for the terminus, the zero milepost was driven into the ground in what is now Five Points. A year later, the area around the milepost had developed into a settlement, first known as Terminus, and later as Thrasherville after a merchant who built homes. By 1842, the town had six buildings and 30 residents and was renamed Marthasville to honor the Governors daughter, later, J. Edgar Thomson, Chief Engineer of the Georgia Railroad, suggested the town be renamed Atlantica-Pacifica, which was shortened to Atlanta. The residents approved, and the town was incorporated as Atlanta on December 29,1847, by 1860, Atlantas population had grown to 9,554. During the American Civil War, the nexus of multiple railroads in Atlanta made the city a hub for the distribution of military supplies, in 1864, the Union Army moved southward following the capture of Chattanooga and began its invasion of north Georgia. On the next day, Mayor James Calhoun surrendered Atlanta to the Union Army, on November 11,1864, Sherman prepared for the Union Armys March to the Sea by ordering Atlanta to be burned to the ground, sparing only the citys churches and hospitals. After the Civil War ended in 1865, Atlanta was gradually rebuilt, due to the citys superior rail transportation network, the state capital was moved from Milledgeville to Atlanta in 1868. In the 1880 Census, Atlanta surpassed Savannah as Georgias largest city, by 1885, the founding of the Georgia School of Technology and the citys black colleges had established Atlanta as a center for higher education. In 1895, Atlanta hosted the Cotton States and International Exposition, during the first decades of the 20th century, Atlanta experienced a period of unprecedented growth. In three decades time, Atlantas population tripled as the city expanded to include nearby streetcar suburbs
6.
United States
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Forty-eight of the fifty states and the federal district are contiguous and located in North America between Canada and Mexico. The state of Alaska is in the northwest corner of North America, bordered by Canada to the east, the state of Hawaii is an archipelago in the mid-Pacific Ocean. The U. S. territories are scattered about the Pacific Ocean, the geography, climate and wildlife of the country are extremely diverse. At 3.8 million square miles and with over 324 million people, the United States is the worlds third- or fourth-largest country by area, third-largest by land area. It is one of the worlds most ethnically diverse and multicultural nations, paleo-Indians migrated from Asia to the North American mainland at least 15,000 years ago. European colonization began in the 16th century, the United States emerged from 13 British colonies along the East Coast. Numerous disputes between Great Britain and the following the Seven Years War led to the American Revolution. On July 4,1776, during the course of the American Revolutionary War, the war ended in 1783 with recognition of the independence of the United States by Great Britain, representing the first successful war of independence against a European power. The current constitution was adopted in 1788, after the Articles of Confederation, the first ten amendments, collectively named the Bill of Rights, were ratified in 1791 and designed to guarantee many fundamental civil liberties. During the second half of the 19th century, the American Civil War led to the end of slavery in the country. By the end of century, the United States extended into the Pacific Ocean. The Spanish–American War and World War I confirmed the status as a global military power. The end of the Cold War and the dissolution of the Soviet Union in 1991 left the United States as the sole superpower. The U. S. is a member of the United Nations, World Bank, International Monetary Fund, Organization of American States. The United States is a developed country, with the worlds largest economy by nominal GDP. It ranks highly in several measures of performance, including average wage, human development, per capita GDP. While the U. S. economy is considered post-industrial, characterized by the dominance of services and knowledge economy, the United States is a prominent political and cultural force internationally, and a leader in scientific research and technological innovations. In 1507, the German cartographer Martin Waldseemüller produced a map on which he named the lands of the Western Hemisphere America after the Italian explorer and cartographer Amerigo Vespucci
7.
United Kingdom
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The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country in western Europe. Lying off the north-western coast of the European mainland, the United Kingdom includes the island of Great Britain, Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state—the Republic of Ireland. The Irish Sea lies between Great Britain and Ireland, with an area of 242,500 square kilometres, the United Kingdom is the 78th-largest sovereign state in the world and the 11th-largest in Europe. It is also the 21st-most populous country, with an estimated 65.1 million inhabitants, together, this makes it the fourth-most densely populated country in the European Union. The United Kingdom is a monarchy with a parliamentary system of governance. The monarch is Queen Elizabeth II, who has reigned since 6 February 1952, other major urban areas in the United Kingdom include the regions of Birmingham, Leeds, Glasgow, Liverpool and Manchester. The United Kingdom consists of four countries—England, Scotland, Wales, the last three have devolved administrations, each with varying powers, based in their capitals, Edinburgh, Cardiff and Belfast, respectively. The relationships among the countries of the UK have changed over time, Wales was annexed by the Kingdom of England under the Laws in Wales Acts 1535 and 1542. A treaty between England and Scotland resulted in 1707 in a unified Kingdom of Great Britain, which merged in 1801 with the Kingdom of Ireland to form the United Kingdom of Great Britain and Ireland. Five-sixths of Ireland seceded from the UK in 1922, leaving the present formulation of the United Kingdom of Great Britain, there are fourteen British Overseas Territories. These are the remnants of the British Empire which, at its height in the 1920s, British influence can be observed in the language, culture and legal systems of many of its former colonies. The United Kingdom is a country and has the worlds fifth-largest economy by nominal GDP. The UK is considered to have an economy and is categorised as very high in the Human Development Index. It was the worlds first industrialised country and the worlds foremost power during the 19th, the UK remains a great power with considerable economic, cultural, military, scientific and political influence internationally. It is a nuclear weapons state and its military expenditure ranks fourth or fifth in the world. The UK has been a permanent member of the United Nations Security Council since its first session in 1946 and it has been a leading member state of the EU and its predecessor, the European Economic Community, since 1973. However, on 23 June 2016, a referendum on the UKs membership of the EU resulted in a decision to leave. The Acts of Union 1800 united the Kingdom of Great Britain, Scotland, Wales and Northern Ireland have devolved self-government
8.
Military
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The armed forces of a country are its government-sponsored defense, fighting forces, and organizations. They exist to further the foreign and domestic policies of their body and to defend that body. Armed force is the use of armed forces to achieve political objectives, the study of the use of armed forces is called military science. Broadly speaking, this involves considering offense and defense at three levels, strategy, operational art, and tactics, all three levels study the application of the use of force in order to achieve a desired objective. In most countries the basis of the forces is the military. However, armed forces can include other paramilitary structures, the obvious benefit to a country in maintaining armed forces is in providing protection from foreign threats and from internal conflict. In recent decades armed forces personnel have also used as emergency civil support roles in post-disaster situations. On the other hand, they may harm a society by engaging in counter-productive warfare. Expenditure on science and technology to develop weapons and systems sometimes produces side benefits, although some claim that greater benefits could come from targeting the money directly
9.
Income tax in the United States
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In the United States, a tax is imposed on income by the federal government, most state governments, and many local governments. The income tax is determined by applying a tax rate, which may increase as income increases, Individuals and corporations are directly taxable, and estates and trusts may be taxable on undistributed income. In the United States, the payroll tax usually refers to FICA taxes that pay into Social Security and Medicare, while income tax refers to taxes that pay into state. Partnerships are not taxed, but their partners are taxed on their shares of partnership income, residents and citizens are taxed on worldwide income, while nonresidents are taxed only on income within the jurisdiction. Several types of credits reduce tax, and some types of credits may exceed tax before credits, an alternative tax applies at the federal and some state levels. Taxable income is total income less allowable deductions, Individuals may also deduct a personal allowance and certain personal expenses, including home mortgage interest, state taxes, contributions to charity, and some other items. Some deductions are subject to limits, Capital gains are taxable, and capital losses reduce taxable income to the extent of gains. Individuals currently pay a rate of tax on capital gains. Taxpayers generally must self assess income tax by filing tax returns, advance payments of tax are required in the form of withholding tax or estimated tax payments. Taxes are determined separately by each jurisdiction imposing tax, due dates and other administrative procedures vary by jurisdiction. April 15 following the tax year is the last day for individuals to file tax returns for federal and many state, Tax as determined by the taxpayer may be adjusted by the taxing jurisdiction. A tax is imposed on net income in the United States by the federal, most state. Income tax is imposed on individuals, corporations, estates, the definition of net taxable income for most sub-federal jurisdictions mostly follows the federal definition. The rate of tax at the level is graduated, that is. Some states and localities impose a tax at a graduated rate. Federal tax rates in 2013 varied from 10% to 39. 6%, Individuals are eligible for a reduced rate of federal income tax on capital gains and qualifying dividends. The tax rate and some deductions are different for individuals depending on filing status, married individuals may compute tax as a couple or separately. Single individuals may be eligible for reduced tax rates if they are head of a household in which live with a dependent
10.
Law
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Law is a system of rules that are created and enforced through social or governmental institutions to regulate behavior. Law as a system helps regulate and ensure that a community show respect, private individuals can create legally binding contracts, including arbitration agreements that may elect to accept alternative arbitration to the normal court process. The formation of laws themselves may be influenced by a constitution, written or tacit, the law shapes politics, economics, history and society in various ways and serves as a mediator of relations between people. Islamic Sharia law is the worlds most widely used religious law, the adjudication of the law is generally divided into two main areas referred to as Criminal law and Civil law. Criminal law deals with conduct that is considered harmful to social order, Civil law deals with the resolution of lawsuits between individuals or organizations. Law provides a source of scholarly inquiry into legal history, philosophy, economic analysis. Law also raises important and complex issues concerning equality, fairness, there is an old saying that all are equal before the law, although Jonathan Swift argued that Laws are like cobwebs, which may catch small flies, but let wasps and hornets break through. In 1894, the author Anatole France said sarcastically, In its majestic equality, the law forbids rich and poor alike to sleep under bridges, beg in the streets, and steal loaves of bread. Writing in 350 BC, the Greek philosopher Aristotle declared, The rule of law is better than the rule of any individual, mikhail Bakunin said, All law has for its object to confirm and exalt into a system the exploitation of the workers by a ruling class. Cicero said more law, less justice, marxist doctrine asserts that law will not be required once the state has withered away. Regardless of ones view of the law, it today a completely central institution. Numerous definitions of law have been put forward over the centuries, at the same time, it plays only one part in the congeries of rules which influence behavior, for social and moral rules of a less institutionalized kind are also of great importance. There have been attempts to produce a universally acceptable definition of law. In 1972, one indicated that no such definition could be produced. McCoubrey and White said that the question what is law, glanville Williams said that the meaning of the word law depends on the context in which that word is used. He said that, for example, early customary law and municipal law were contexts where the law had two different and irreconcilable meanings. Thurman Arnold said that it is obvious that it is impossible to define the word law and it is possible to take the view that there is no need to define the word law. The history of law links closely to the development of civilization, Ancient Egyptian law, dating as far back as 3000 BC, contained a civil code that was probably broken into twelve books
11.
Marketing
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Marketing is the study and management of exchange relationships. Marketing is used to create the customer, to keep the customer, with the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law, the term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably, a similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. Marketing practice tended to be seen as an industry in the past. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and it is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times, the term marketing concept pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy its organizational objectives, Marketing and marketing concepts are directly related. An orientation, in the context, relates to a perception or attitude a firm holds towards its product or service. There exist several common orientations, A firm employing a product orientation is chiefly concerned with the quality of its own product, a firm would also assume that as long as its product was of a high standard, people would buy and consume the product. A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible. Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, a firm focusing on a production orientation specializes in producing as much as possible of a given product or service. Thus, this signifies a firm exploiting economies of scale, until the minimum efficient scale is reached, a production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes do not rapidly alter. The marketing orientation is perhaps the most common used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, the marketing orientation often has three prime facets, which are, A firm in the market economy can survive by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firms future viability, in this sense, a firms marketing department is often seen as of prime importance within the functional level of an organization. Information from a marketing department would be used to guide the actions of other departments within the firm. As an example, a department could ascertain that consumers desired a new type of product
12.
Finance
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Finance is a field that deals with the study of investments. It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty, Finance can also be defined as the science of money management. Finance aims to price assets based on their level and their expected rate of return. Finance can be broken into three different sub-categories, public finance, corporate finance and personal finance. g, health and property insurance, investing and saving for retirement. Personal finance may also involve paying for a loan, or debt obligations, net worth is a persons balance sheet, calculated by adding up all assets under that persons control, minus all liabilities of the household, at one point in time. Household cash flow totals up all the sources of income within a year. From this analysis, the financial planner can determine to what degree, adequate protection, the analysis of how to protect a household from unforeseen risks. These risks can be divided into the following, liability, property, death, disability, health, some of these risks may be self-insurable, while most will require the purchase of an insurance contract. Determining how much insurance to get, at the most cost effective terms requires knowledge of the market for personal insurance, business owners, professionals, athletes and entertainers require specialized insurance professionals to adequately protect themselves. Since insurance also enjoys some tax benefits, utilizing insurance investment products may be a piece of the overall investment planning. Tax planning, typically the income tax is the single largest expense in a household, managing taxes is not a question of if you will pay taxes, but when and how much. Government gives many incentives in the form of tax deductions and credits, most modern governments use a progressive tax. Typically, as ones income grows, a marginal rate of tax must be paid. Understanding how to take advantage of the tax breaks when planning ones personal finances can make a significant impact in which it can later save you money in the long term. Investment and accumulation goals, planning how to accumulate enough money - for large purchases, major reasons to accumulate assets include, purchasing a house or car, starting a business, paying for education expenses, and saving for retirement. Achieving these goals requires projecting what they will cost, and when you need to withdraw funds that will be necessary to be able to achieve these goals, a major risk to the household in achieving their accumulation goal is the rate of price increases over time, or inflation. Using net present value calculators, the planner will suggest a combination of asset earmarking. In order to overcome the rate of inflation, the investment portfolio has to get a higher rate of return, managing these portfolio risks is most often accomplished using asset allocation, which seeks to diversify investment risk and opportunity
