Heelas is a major department store in Reading in the English county of Berkshire. It was known as Heelas until 2001 and that name is still in common usage. The store fronts on to Reading's main pedestrianised shopping street, Broad Street, and backs onto Minster Street and The Oracle shopping centre. The store has belonged to the John Lewis Partnership since 1953.

Broad Street is a main pedestrianised thoroughfare and the primary high street in the English town of Reading. The street is situated in the town centre, running for approximately 0.25 miles (0.40 km), from west to east. The western end of the road lies at the crossroads with Oxford Road, West Street and St Mary's Butts. The eastern end continues as King Street after the junction with Minster Street and Butter Market.