Hello Kitty , also known by her real name Kitty White , is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow.

Sanrio Company, Ltd. is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".