Henry Normal is an English writer, poet, television and film producer, founder of the Manchester Poetry Festival, and co-founder of the Nottingham Poetry Festival. In June 2017, he was honoured with a special BAFTA for services to television. He set up Baby Cow Productions with Steve Coogan in 1999, and was its managing director until his retirement in 2016.

Stephen John Coogan is a British-Irish comedian, actor and screenwriter. He is most known for creating original characters such as Alan Partridge, a socially inept and politically incorrect media personality, which he developed while working with Armando Iannucci on On the Hour and The Day Today. Partridge has featured in several television series and the 2013 film Alan Partridge: Alpha Papa. In 1999, he co-founded the production company Baby Cow Productions with Henry Normal. For his work he has garnered numerous accolades including four BAFTA Awards and three British Comedy Awards as well as nominations for an Academy Award and Golden Globe Award.