Hibiscus is a genus of flowering plants in the mallow family, Malvaceae. The genus is quite large, comprising several hundred species that are native to warm temperate, subtropical and tropical regions throughout the world. Member species are renowned for their large, showy flowers and those species are commonly known simply as "hibiscus", or less widely known as rose mallow. Other names include hardy hibiscus, rose of sharon, and tropical hibiscus.

Malvaceae, or the mallows, is a family of flowering plants estimated to contain 244 genera with 4225 known species. Well-known members of economic importance include okra, cotton, cacao, roselle and durian. There are also some genera containing familiar ornamentals, such as Alcea (hollyhock), Malva (mallow), and Tilia. The genera with the largest numbers of species include Hibiscus, Pavonia, Sida, Ayenia, Dombeya, and Sterculia.