Hinckley is a market town in south-west Leicestershire, England. It is administered by Hinckley and Bosworth Borough Council. Hinckley is the third largest settlement in the administrative county of Leicestershire, after Leicester and Loughborough. Hinckley is about halfway between Leicester and Coventry and borders Nuneaton in Warwickshire. Watling Street forms part of the Hinckley/Nuneaton border.

Leicestershire is a ceremonial county in the East Midlands of England. It is bordered by Derbyshire, Nottinghamshire, and Lincolnshire to the north, Rutland to the east, Northamptonshire to the south-east, Warwickshire to the south-west, and Staffordshire to the west. The city of Leicester is the largest settlement and the county town.