Hinuera is a settlement in the Waikato Region of New Zealand's North Island. It is located along State Highway 29, approximately halfway between the cities of Hamilton and Tauranga. It also contains the Hinuera cliffs along State Highway 29.

State Highway 29 (SH 29) is a New Zealand state highway that travels over the Kaimai Ranges linking the Bay of Plenty and Waikato regions. For most of its length, SH 29 is a two-lane single carriageway with occasional passing lanes and slow vehicle bays. 5 km of it near its eastern terminus is part of the Takitimu Drive Toll Road.