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History of marketing
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The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response
The term 'marketing' comes from the Latin, 'mercatus', meaning a marketplace. Pictured: La Boqueria, Barcelona, Spain
The term 'marketing' comes from the Latin, 'mercatus', meaning a marketplace. Pictured: La Boqueria, Barcelona, Spain
Scholars have found evidence of marketing practices in the marketplaces of antiquity. Pictured: The Moorish Bazaar, painting by Edwin Lord Weeks, 1873
Scholars have found evidence of marketing practices in the marketplaces of antiquity. Pictured: The Moorish Bazaar, painting by Edwin Lord Weeks, 1873
In pre-literate societies, the distinctive shape of amphora served some of the functions of a label, communicating information about region of origin,
In pre-literate societies, the distinctive shape of amphora served some of the functions of a label, communicating information about region of origin, the name of the producer and may have carried product quality claims
Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii. The inscription which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI
Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii. The inscription which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI" has been translated as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus"
Brand management
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In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product
In pre-literate societies, the distinctive shape of amphorae served some of the functions of a label, communicating information about region of origin, the name of the producer and may have carried product quality claims.
In pre-literate societies, the distinctive shape of amphorae served some of the functions of a label, communicating information about region of origin
Hallmark on an English silver spoon, 18th century
Hallmark on an English silver spoon, 18th century
By the 18th century, manufacturers began displaying a royal warrant on their premises and on their packaging.
By the 18th century, manufacturers began displaying a royal warrant on their premises and on their packaging.