Louis Hubert Gonzalve Lyautey was a French Army general and colonial administrator. After serving in Indochina and Madagascar, he became the first French Resident-General in Morocco from 1912 to 1925. Early in 1917 he served briefly as Minister of War. From 1921 he was a Marshal of France. He was dubbed the French empire builder, and in 1931 made the cover of Time. Lyautey was also the first one to use the term "hearts and minds" as part of his strategy to counter the Black Flags rebellion during the Tonkin campaign in 1885.

Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to the east, and the disputed territory of Western Sahara to the south. Morocco also claims the Spanish exclaves of Ceuta, Melilla and Peñón de Vélez de la Gomera, and several small Spanish-controlled islands off its coast. It has a population of roughly 37 million, the official and predominant religion is Islam, and the official languages are Arabic and Berber; French and the Moroccan dialect of Arabic are also widely spoken. Moroccan identity and culture is a mix of Arab, Berber, African and European cultures. Its capital is Rabat, while its largest city is Casablanca.