Hugo Boss AG is a fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.2 billion in 2023. Its stock is a component of the MDAX. The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances.

Metzingen is a Swabian city with about 22,000 inhabitants, in Reutlingen county, Baden-Württemberg, Germany, 30 km (19 mi) south of Stuttgart.