Hyperpop is an electronic music movement and loosely defined subgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated or maximalist take on 21st century
100 Gecs live at Rock am Ring 2022. The duo has been credited with popularizing hyperpop in the early 2020s.
British musicians Sophie (left) and A. G. Cook (right) are considered progenitors of hyperpop
In 2019, the popularity of 100 Gecs and their debut album led to Spotify launching a dedicated permanent hyperpop playlist.
Charli XCX performing during the Brat Tour in November 2024