The Hyundai Veloster is a compact car first produced in 2011 by Hyundai, with sales beginning in South Korea on March 10, 2011, and in Canada and the United States since the fall of 2011. In South Korea, it was marketed under Hyundai's 'Premium Youth Lab'. It was unveiled on January 10, 2011, at the Detroit Auto Show, and fills the void left when Hyundai discontinued the Hyundai Tiburon after the 2008 model year.

The North American International Auto Show (NAIAS), also known as the Detroit Auto Show, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. It was intended to move to the summer in 2020, but was canceled due to the COVID-19 pandemic that year and 2021, before returning in September 2022. It is among the largest auto shows in North America. UPI says the show is "regarded as the foremost venue for [car] manufacturers to unveil new products".