I'm Alan Partridge is a British sitcom created by Steve Coogan, Peter Baynham and Armando Iannucci. Coogan stars as Alan Partridge, a tactless and inept broadcaster who has been left by his wife and dropped by the BBC.

Stephen John Coogan is a British-Irish comedian, actor and screenwriter. He is most known for creating original characters such as Alan Partridge, a socially inept and politically incorrect media personality, which he developed while working with Armando Iannucci on On the Hour and The Day Today. Partridge has featured in several television series and the 2013 film Alan Partridge: Alpha Papa. In 1999, he co-founded the production company Baby Cow Productions with Henry Normal. For his work he has garnered numerous accolades including four BAFTA Awards and three British Comedy Awards as well as nominations for an Academy Award and Golden Globe Award.