The iPhone is the first iPhone model and the first smartphone designed, developed, and marketed by Apple Inc. After years of rumors and speculation, it was officially announced on January 9, 2007, and was released in the United States on June 29, 2007.

Macworld/iWorld was an information technology trade show with conference tracks dedicated to Apple's Mac platform. It was held annually in the United States during January. Originally Macworld Expo and then Macworld Conference & Exposition, the gathering dates back to 1985. The conference was organized by International Data Group (IDG), co-publisher of Macworld magazine.