I Borghi più belli d'Italia is a non-profit private association of small Italian towns of strong historical and artistic interest, that was founded in March 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities, with the aim of preserving and maintaining villages of quality heritage. Its motto is Il fascino dell'Italia nascosta.

The Most Beautiful Villages in the World is a non-profit private international organization that brings together various territorial associations promoting small inhabited centers of particular historical and landscape interest.