"I Keep On Loving You" is a song recorded by American country music singer Reba McEntire. Written by Ronnie Dunn and Terry McBride, it is the third single from McEntire's studio album Keep On Loving You. The song was released to radio in February 2010 as her eighty-fourth chart single.

Terry McBride is an American country music artist. Between 1989 and 1994, and again from 2000 to 2002, McBride was the lead vocalist and bass guitarist in the band McBride & the Ride, a country music group which recorded four studio albums, received CMA and ACM Nominations for Vocal Group of the Year, and charted more than ten singles on the Billboard Hot Country Songs charts. The trio reunited a second time in 2021 and is currently touring throughout the country in support of their comeback EP, Marlboros & Avon. McBride continues to write and record solo music as well, including albums Hotels & Highways and Rebels & Angels. He is also the son of 1970s country singer Dale McBride.