Jive Records is an American record label owned by Sony Music Entertainment, a subsidiary of the Japanese conglomerate Sony. Clive Calder originally founded the label in 1981 as a subsidiary of the Zom
DJ Jazzy Jeff, pictured in 2002. The hip hop duo DJ Jazzy Jeff & the Fresh Prince sold over 5.5 million records with the label, and became the first hip hop act to win a Grammy Award for "Parents Just Don't Understand" in 1989.