Iceland participated in the Eurovision Song Contest 2010 with the song "Je ne sais quoi", written by Örlygur Smári and Hera Björk and performed by Björk. The Icelandic entry for the 2010 contest in Oslo, Norway was selected through the national final Söngvakeppni Sjónvarpsins 2010, organised by the Icelandic broadcaster Ríkisútvarpið (RÚV). The selection process consisted of three semi-finals and a final, held on 9 January, 16 January, 23 January and 6 February 2010, respectively. Five songs competed in each semi-final with the top two as selected by a public televote advancing to the final. In the final, "Je ne sais quoi" performed by Björk emerged as the winner exclusively through public televoting. Promotional activities for the entry included the release of a music video and album and performances of the song in Norway and at the UKeurovision Preview Party in London.

Iceland participated in the Eurovision Song Contest 2008 with the song "This Is My Life" written by Örlygur Smári, Paul Oscar and Peter Fenner. The song was performed by the duo Euroband. Songwriter Paul Oscar represented Iceland in the Eurovision Song Contest 1997 with the song "Minn hinsti dans" where he placed twentieth in the competition. The Icelandic entry for the 2008 contest in Belgrade, Serbia was selected through the national final Söngvakeppni Sjónvarpsins 2008, organised by the Icelandic broadcaster Ríkisútvarpið (RÚV). The selection consisted of eleven heats, a Second Chance round, four semi-finals and a final, held between 6 October 2007 and 23 February 2008. Eight songs ultimately competed in the final, where "This Is My Life" performed by Eurobandið emerged as the winner exclusively through public televoting. The duo was renamed as Euroband for the Eurovision Song Contest.