Ida Auken
Videos
Ida Margrete Meier Auken is a Danish politician and member of the Folketing for the Social Democrats political party. She has been a member of parliament since 2007. She was Minister for the Environme
Auken in 2026
Auken with Frederik Vad at the 2025 opening of parliament
"You'll own nothing and you'll be happy" is a phrase published by the World Economic Forum and based on a 2016 essay by the Danish politician Ida Auken about a future in which a person relies on the s
Ida Auken
…on the World Economic Forum (WEF), originally titled "Welcome to 2030. I own nothing, have no privacy, and life has never been better", summarized as "You'll own nothing and be happy", a phrase that has been used by critics who accuse the WEF of desiring restrictions on ownership of private property. Her mother is Margrete Auken and…
A screenshot, frequently shared and disseminated by critics, of a WEF promotional video featuring the phrase
Photos of Klaus Schwab, founder of the WEF, are often used to illustrate the phrase online especially in memes.