1.
Adobe Illustrator
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Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. The latest version, Illustrator CC2017, is the twenty-first generation in the product line, Adobe Illustrator was first developed for the Apple Macintosh in December 1986 as a commercialization of Adobes in-house font development software and PostScript file format. Adobe Illustrator is the product of Adobe Photoshop. Early magazine advertisements referred to the product as the Adobe Illustrator, Illustrator 88, the product name for version 1.7, was released in 1988 and introduced many new tools and features. BYTE in 1989 listed Illustrator 88 as among the Distinction winners of the BYTE Awards, although during its first decade Adobe developed Illustrator primarily for Macintosh, it sporadically supported other platforms. In the early 1990s, Adobe released versions of Illustrator for NeXT, Silicon Graphics, and Sun Solaris platforms, the first version of Illustrator for Windows, version 2.0, was released in early 1989 and flopped. Version 4 was, however, the first version of Illustrator to support editing in preview mode, version 6 was the last truly Macintosh version of Illustrator. The interface changed radically with the version to make it more Windows-friendly. The changes remained until CS6 when some small steps were taken to restore the app to a slightly more Mac-like interface. With the introduction of Illustrator 7 in 1997, Adobe made critical changes in the interface with regard to path editing. Illustrator also began to support TrueType, effectively ending the font wars between PostScript Type 1 and TrueType, like Photoshop, Illustrator also began supporting plug-ins, greatly and quickly extending its abilities. With true user interface parity between Macintosh and Windows versions starting with 7.0, designers could finally standardize on Illustrator, corel did port CorelDRAW6.0 to the Macintosh in late 1996, but it was received as too little, too late. Designers tended to prefer Illustrator, Drawcord, or Free Hand based on which software they learned first, as an example, there are capabilities in Freehand still not available in Illustrator. Famously, Aldus did a comparison matrix between its own Freehand, Illustrator and Draw, and Draws one win was that it came with three different clip art views of the human pancreas, Adobe bought Aldus in 1994 for PageMaker. As a result, Macromedia acquired FreeHand in 1995 from its developer, Altsys. Using the Adobe SVG Viewer, introduced in 2000, allowed users to view SVG images in most major browsers until it was discontinued in 2009, native support for SVG was not complete in all major browsers until Internet Explorer 9 in 2011. Version 9 included a feature, similar to that within Adobes discontinued product Streamline. Illustrator CS was the first version to include 3-dimensional capabilities allowing users to extrude or revolve shapes to create simple 3D objects, Illustrator CS2 was available for both the Mac OS X and Microsoft Windows operating systems
2.
Artist
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An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts or demonstrating an art. The common usage in everyday speech and academic discourse is a practitioner in the visual arts only. The term is used in the entertainment business, especially in a business context, for musicians. Artiste is a variant used in English only in this context, use of the term to describe writers, for example, is valid, but less common, and mostly restricted to contexts like criticism. Wiktionary defines the noun artist as follows, A person who creates art, a person who makes and creates art as an occupation. A person who is skilled at some activity, a person whose trade or profession requires a knowledge of design, drawing, painting, etc. The adjectival Latin form of the word, technicus, became the source of the English words technique, technology, in ancient Greece sculptors and painters were held in low regard, somewhere between freemen and slaves, their work regarded as mere manual labour. The word art derives from the Latin ars, which, although literally defined, means skill method or technique, and conveys a connotation of beauty. During the Middle Ages the word artist already existed in countries such as Italy. An artist was able to do a work better than others, so the skilled excellency was underlined. In this period some artisanal products were more precious and expensive than paintings or sculptures. With the Academies in Europe the gap between fine and applied arts was definitely set, Artist is a descriptive term applied to a person who engages in an activity deemed to be an art. An artist also may be defined unofficially as a person who expresses him- or herself through a medium, the word is also used in a qualitative sense of, a person creative in, innovative in, or adept at, an artistic practice. Art historians and critics define artists as those who produce art within a recognized or recognizable discipline, contrasting terms for highly skilled workers in media in the applied arts or decorative arts include artisan, craftsman, and specialized terms such as potter, goldsmith or glassblower. The term may also be used loosely or metaphorically to denote highly skilled people in any activities, as well— law, medicine, mechanics, or mathematics. Often, discussions on the focus on the differences among artist and technician, entertainer and artisan, fine art and applied art, or what constitutes art. The French word artiste has been imported into the English language where it means a performer, use of the word artiste can also be a pejorative term. The English word artiste has thus a range of meaning than the word artiste in French
3.
Writing
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Writing is a medium of human communication that represents language and emotion through the inscription or recording of signs and symbols. In most languages, writing is a complement to speech or spoken language, Writing is not a language but a form of technology that developed as tools developed with human society. Within a language system, writing relies on many of the structures as speech, such as vocabulary, grammar and semantics. The result of writing is called text, and the recipient of text is called a reader. Motivations for writing include publication, storytelling, correspondence and diary, Writing has been instrumental in keeping history, maintaining culture, dissemination of knowledge through the media and the formation of legal systems. As human societies emerged, the development of writing was driven by pragmatic exigencies such as exchanging information, maintaining financial accounts, codifying laws, in both ancient Egypt and Mesoamerica writing may have evolved through calendrics and a political necessity for recording historical and environmental events. H. G. Wells argued that writing has the ability to put agreements, laws and it made the growth of states larger than the old city states possible. It made a continuous historical consciousness possible, the command of the priest or king and his seal could go far beyond his sight and voice and could survive his death. The major writing systems—methods of inscription—broadly fall into four categories, logographic, syllabic, alphabetic, another category, ideographic, has never been developed sufficiently to represent language. A sixth category, pictographic, is insufficient to represent language on its own, a logogram is a written character which represents a word or morpheme. A vast number of logograms are needed to write Chinese characters, cuneiform, and Mayan, where a glyph may stand for a morpheme, many logograms have an ideographic component. For example, in Mayan, the glyph for fin, pronounced ka, was used to represent the syllable ka whenever the pronunciation of a logogram needed to be indicated. In Chinese, about 90% of characters are compounds of an element called a radical with an existing character to indicate the pronunciation. However, such phonetic elements complement the elements, rather than vice versa. A syllabary is a set of symbols that represent syllables. A glyph in a syllabary typically represents a consonant followed by a vowel, or just a vowel alone, phonetically related syllables are not so indicated in the script. For instance, the syllable ka may look nothing like the syllable ki, syllabaries are best suited to languages with a relatively simple syllable structure, such as Japanese. Other languages that use syllabic writing include the Linear B script for Mycenaean Greek, Cherokee, Ndjuka, an English-based creole language of Surinam, most logographic systems have a strong syllabic component
4.
Illustration
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The origin of the word “illustration” is late Middle English, via Old French from Latin illustratio, from the verb illustrate. Contemporary illustration uses a range of styles and techniques, including drawing, painting, printmaking, collage, montage, digital design, multimedia. Most illustrators work on a freelance basis, depending on the purpose, illustration may be expressive, stylised, realistic or highly technical. This may include exploded views, cutaways, fly-throughs, reconstructions, instructional images, component designs, in contemporary illustration practice, 2D and 3D software is often used to create accurate representations that can be updated easily, and reused in a variety of contexts. In the art world, illustration has at times been considered of less importance than graphic design, original illustration art has been known to attract high prices at auction. The US artist Norman Rockwells painting Breaking Home Ties sold in a 2006 Sothebys auction for USD15.4 million, many other illustration genres are equally valued, with pinup artists such as Gil Elvgren and Alberto Vargas, for example, also attracting high prices. Historically, the art of illustration is closely linked to the processes of printing and publishing. The illustrations of medieval codices were known as illuminations, and were hand drawn. With the invention of the press during the 15th century, books became more widely distributed. Subjects included traditional folk tales, popular figures and every day life, hokusai’s The Great Wave of Kanazawa is a famous image of the time. During the 16th and 17th centuries in Europe, the main reproduction processes for illustration were engraving and etching, in 18th Century England, a notable illustrator was William Blake, who used relief etching. By the early 19th century, the introduction of lithography substantially improved reproduction quality, in Europe, notable figures of the early 19th Century were John Leech, George Cruikshank, Dickens illustrator Hablot Knight Browne, and, in France, Honoré Daumier. All contributed to both satirical and “serious” publications, at this time, there was a great demand for caricature drawings encapsulating social mores, types and classes. Although all fine art trained, their reputations were gained primarily as illustrators, in common with similar magazines such as the Parisian Le Voleur, Punch realised good illustration sold as well as good text. With publication continuing into the 21st Century, Punch chronicles a gradual shift in popular illustration, from the early 1800s newspapers, mass market magazines, and illustrated books had become the dominant consumer media in Europe and the New World. By the 19th Century, improvements in printing technology freed illustrators to experiment with color, in America, this led to a golden age of illustration from before the 1880s until the early 20th Century. A small group of illustrators became highly successful, with the imagery they created considered a portrait of American aspirations of the time
5.
Advertising
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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services, Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, the actual presentation of the message in a medium is referred to as an advertisement or ad. Commercial ads often seek to generate increased consumption of their products or services through branding, on the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a product or service include political parties, interest groups, religious organizations. Non-profit organizations may use free modes of persuasion, such as a service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful, in 2015, the world spent an estimate of US$592.43 billion on advertising. Its projected distribution for 2017 is 40. 4% on TV,33. 3% on digital, internationally, the largest advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP. In Latin, ad vertere means to turn toward, egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii, lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell candy, advertisement usually takes in the form of calligraphic signboards and inked papers. Fruits and vegetables were sold in the city square from the backs of carts and wagons, the first compilation of such advertisements was gathered in Les Crieries de Paris, a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in newspapers in England. However, false advertising and so-called quack advertisements became a problem, thomas J. Barratt from London has been called the father of modern advertising. Working for the Pears Soap company, Barratt created an advertising campaign for the company products. One of his slogans, Good morning, have you used Pears soap. was famous in its day and into the 20th century. Barratt introduced many of the ideas that lie behind successful advertising
6.
Architectural rendering
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Architectural rendering, or architectural illustration, is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design. Images that are generated by a computer using three-dimensional modeling software or other software for presentation purposes are commonly termed Computer Generated Renderings. Some methods create simple flat images or images with basic shadows, a popular technique uses sophisticated software to approximate accurate lighting and materials. This technique is referred to as a Photo Real rendering. Renderings are usually created for presentation, marketing and design analysis purposes and it also makes it possible to make design related decisions well before the building is actually built. Thus it helps experimenting with building design and its visual aspects, until 3D computer modeling became common, most architectural renderings were created by hand. There are still many architectural illustrators who create renderings entirely by hand, some hand illustrators use a combination of hand and computer generated linework. It is the Societys highest award, the CGarchitect Architectural 3D Awards are awarded by CGarchitect. com in recognition of outstanding achievement in the field of computer-generated architectural rendering. Traditionally rendering techniques were taught in a master class practice, where a student works creatively with a mentor in the study of fine arts, contemporary architects use hand-drawn sketches, pen and ink drawings, and watercolor renderings to represent their design with the vision of an artist. Computer generated graphics is the newest medium to be utilized by architectural illustrators, Architectural animation 3D rendering Architectural illustrator Concept art Museum for Architectural Drawing, Berlin, Germany
7.
Greeting card
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A greeting card is an illustrated piece of card or high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are given on special occasions such as birthdays, Christmas or other holidays. Greeting cards, usually packaged with an envelope, come in a variety of styles, there are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more cards with die-cuts or glued-on decorations may be more expensive. Hallmark Cards and American Greetings are the two largest producers of greeting cards in the world today, in Western countries and increasingly in other societies, many people traditionally mail seasonally themed cards to their friends and relatives in December. Many service businesses also send cards to their customers in this season, the Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. For me, there’s nothing like a card to send a special message. I’m proud to be a part of an industry not only keeps people connected. Standard Greeting Cards, A standard greeting card is printed on high-quality paper, inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card, Some cards and envelopes feature fancy materials, such as gold leaf, ribbons or glitter. Photo Greeting Cards, In recent years, photo greeting cards have gained widespread popularity, the first type are photo insert cards in which a hole has been cut in the centre. A photo slides in just like a frame, the second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, personalised Greeting Cards, Websites using special personalisation technology, such as Moonpig, allow consumers to personalise a card which is then printed and sent directly to the recipient. Reusable Greeting Cards, These are greeting cards for the budget conscious, there are two common formats for reusable cards. Firstly there are cards with slits in them positioned to hold pages, secondly there are notepad style cards where pages stick to the back of the cards. The pages that have used for reusable cards can be removed after being received. Risqué Greeting Cards, Some companies offer risqué greeting cards, with adult-based humor, the humor in these cards can sometimes be offensive to more conservative parts of the population. Musical Greeting Cards, Recently greeting cards have made that play music or sound when they are opened
8.
Poster
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A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either graphical or wholly text. Posters are designed to be both eye-catching and informative, Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography, according to the French historian Max Gallo, for over two hundred years, posters have been displayed in public places all over the world. The modern poster, as we know it, however, dates back to the mid-nineteenth century, First, the printing industry perfected colour lithography and made mass production of large and inexpensive images possible. Second, government censorship of public spaces in countries like France was lifted, and finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas. They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus, Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements. Purely textual posters have a history, they advertised the plays of Shakespeare. The invention of lithography was soon followed by chromolithography, which allowed for mass editions of posters illustrated in vibrant colours to be printed, by the 1890s, the technique had spread throughout Europe. Chéret is considered to be the father of advertisement placards and he was a pencil artist and a scene decorator, who founded a small lithography office in Paris in 1866. He used striking characters, contrast and bright colours, and created over 1000 advertisements, primarily for exhibitions, theatres, the industry soon attracted the service of many aspiring painters who needed a source of revenue to support themselves. Not surprisingly, Chéret is said to have introduced sex in advertising or, at least, Posters soon transformed the thoroughfares of Paris, making the streets into what one contemporary called the poor man’s picture gallery. Their commercial success was such that some artists took up poster design in earnest. Some of these artists were, like Alphonse Mucha, in great demand, the popularity of poster art was such that in 1884 a major exhibition was held in Paris. By the 1890s, poster art had widespread usage in other parts of Europe, by the end of the 19th century, during an era known as the Belle Époque, the standing of the poster as a serious artform was raised even further. Between 1895 and 1900, Jules Chéret created the Maîtres de lAffiche series that became not only a commercial success, Alphonse Mucha and Eugène Grasset were also influential poster designers of this generation, known for their Art Nouveau style and stylized figures, particularly of women. Advertisement posters became a type of graphic art in the modern age. ”In the United States
9.
Book
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A book is a set of written, printed, illustrated, or blank sheets, made of paper, parchment, or other materials, fastened together to hinge at one side, with text and/or images printed in ink. A single sheet within a book is a leaf, and each side of a leaf is a page, a set of text-filled or illustrated pages produced in electronic format for reading on a computer screen, smartphone or e-reader device is known as an electronic book, or e-book. The term books may refer the body of works of literature. In library and information science, a book is called a monograph, to distinguish it from serial periodicals such as magazines, journals, in novels and sometimes other types of books, a book may be divided into several large sections, also called books. An avid reader or collector of books or a lover is a bibliophile or colloquially. A shop where books are bought and sold is a bookshop or bookstore, Books are also sold in some department stores, drugstores and newspaper vendors. Books can also be borrowed from libraries, google has estimated that as of 2010, approximately 130,000,000 distinct titles had been published. In some wealthier nations, printed books are giving way to the usage of electronic or e-books, the word book comes from Old English bōc, which in turn comes from the Germanic root *bōk-, cognate to beech. Similarly, in Slavic languages буква is cognate with beech, in Russian and in Serbian and Macedonian, the word букварь or буквар refers specifically to a primary school textbook that helps young children master the techniques of reading and writing. It is thus conjectured that the earliest Indo-European writings may have been carved on beech wood, similarly, the Latin word codex, meaning a book in the modern sense, originally meant block of wood. When writing systems were created in ancient civilizations, a variety of objects, such as stone, clay, tree bark, metal sheets, the study of such inscriptions forms a major part of history. The study of inscriptions is known as epigraphy, the Ancient Egyptians would often write on papyrus, a plant grown along the Nile River. At first the words were not separated from other and there was no punctuation. Texts were written right to left, left to right. The technical term for that last type of writing is boustrophedon, a tablet might be defined as a physically robust writing medium, suitable for casual transport and writing. See also stylus, the instrument used to write on a tablet, clay tablets were flattened and mostly dry pieces of clay that could be easily carried, and impressed with a stylus. They were used as a medium, especially for writing in cuneiform, throughout the Bronze Age. Tablets were used by traders to record sales of such as bushels of grain
10.
Graphic novel
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A graphic novel is a book made up of comics content. Although the word normally refers to long fictional works, the term graphic novel is applied broadly and includes fiction, non-fiction. It is distinguished from the comic book, which is used for comics periodicals. Fan historian Richard Kyle coined the term graphic novel in an essay in the November 1964 issue of the comics fanzine Capa-Alpha, the Book Industry Study Group began using graphic novel as a category in book stores in 2001. In the publishing trade, the term extends to material that would not be considered a novel if produced in another medium. Collections of comic books that do not form a story, anthologies or collections of loosely related pieces. The term is sometimes used to distinguish between works created as standalone stories, in contrast to collections or compilations of a story arc from a comic book series published in book form. As the exact definition of the novel is debated, the origins of the form are open to interpretation. The Adventures of Obadiah Oldbuck is the oldest recognized American example of comics used to this end, the first American edition was published in 1842 by Wilson & Company in New York City using the original printing plates from the 1841 edition. Another early predecessor is Journey to the Gold Diggins by Jeremiah Saddlebags by brothers J. A. D. and D. F. Read, inspired by The Adventures of Obadiah Oldbuck. In 1894 Caran dAche broached the idea of a novel in a letter to the newspaper Le Figaro. In the United States there is a tradition of reissuing previously published comic strips in book form. In 1897 the Hearst Syndicate published such a collection of The Yellow Kid by Richard Outcault, the 1920s saw a revival of the medieval woodcut tradition, with Belgian Frans Masereel cited as the undisputed king of this revival. American Lynd Ward also worked in this tradition, publishing Gods Man, in 1929, the 1940s saw the launching of Classics Illustrated, a comic-book series that primarily adapted notable, public domain novels into standalone comic books for young readers. In 1947 Fawcett Comics published Comics Novel #1, Anarcho, Dictator of Death, by the late 1960s, American comic book creators were becoming more adventurous with the form. Gil Kane and Archie Goodwin self-published a 40-page, magazine-format comics novel, savage in 1968—the same year Marvel Comics published two issues of The Spectacular Spider-Man in a similar format. Meanwhile, in continental Europe, the tradition of collecting serials of popular strips such as The Adventures of Tintin or Asterix led to long-form narratives published initially as serials. By 1969, the author John Updike, who had entertained ideas of becoming a cartoonist in his youth, addressed the Bristol Literary Society, on the death of the novel
