In economics, induced demand – related to latent demand and generated demand – is the phenomenon whereby an increase in supply results in a decline in price and an increase in consumption. In other words, as a good or service becomes more readily available and mass produced, its price goes down and consumers are more likely to buy it, meaning that the quantity demanded subsequently increases. This is consistent with the economic model of supply and demand.

John Joseph Leeming,, BSc, ACGI, FICE, MI Struct E, MI Mun E, F Inst HE, was a British civil engineer and traffic engineer. He forwarded controversial ideas for the causes of, and remedies for, road traffic accidents (RTAs), including the notion that drivers should not always be assumed to be at fault.