An infomercial is a form of television advertisement that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone nu
W. G. (Papa) Bernard was the pitchman in the first filmed half-hour TV infomercial. Image courtesy of the Hagley Museum and Library.
Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders. Vitamix was founded in 1921 by William Grover Barnard and is pr
Photo taken during the filming of the first infomercial in 1949. William "Papa" Bernard is on the right. Ray Culley, the director from Cinécraft Productions, has his back to the camera. Image courtesy of Hagley Library Digital Archives.