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Infomercial

An infomercial is a form of television commercial, which includes a toll-free telephone number or website. Most used as a form of direct response television, long-form infomercials are 28:30 or 58:30 minutes in length. Infomercials are known as paid programming; this phenomenon started in the United States, where infomercials were shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off; some channels air infomercials 24 hours. Some stations choose to air infomercials during the daytime hours on weekends to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U. S. occurred during the early morning and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures; the infomercial industry is worth over $200 billion. While the term "infomercial" was applied only to television advertising, it is now sometimes used to refer to any presentation which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view.

When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. It is unclear whether the actual presentation fits this definition because the term is used in an attempt to discredit the presentation. Hence, political speeches or conventions may be derogatorily referred to as "infomercials" for a specific point of view; the word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are made to resemble standard television programs; some imitate talk shows and try to downplay the fact that the program is a commercial message. A few are developed around storylines and have been called "storymercials". However, most do not have specific television formats but craft different elements to tell what their creators hope is a compelling story about the product offered.

Infomercials are designed to solicit a direct response, specific and at once quantifiable and are, therefore, a form of direct response marketing. For this reason, infomercials feature between two and four internal commercials of 30 to 120 seconds, which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response is for consumers to take action by purchasing at a retail store. For others, the advertiser will instead promote the item as "not sold in stores." Some advertisers who make this choice dislike sharing profit with retailers, while many lack the immense resources necessary to get their products into the retail industry channels prior to achieving on-air success. In the latter case, many hope to use profit from direct sales to build their business/company in order to achieve retail distribution.

Standalone shorter commercials, 30 to 120 seconds in length with a call to action, are erroneously called infomercials. Many products and services that advertise using infomercials also use these shorter spots to advertise during regular programming; the products marketed through infomercials at the national level include cleaning products, food-preparation devices, dietary supplements, alternative health aids, memory improvement courses, compilation albums, videos of numerous genres, real estate investment strategies, beauty supplies, baldness remedies, sexual-enhancement supplements, weight-loss programs and products, personal fitness devices, home exercise machines and adult chat lines. Automobile dealerships and jewelers are among the types of businesses that air infomercials on a local level. Major brands have used infomercials for their ability to communicate more complicated and in-depth product stories; this practice has increased since. Such advertisers eschew the less reputable trappings of the traditional infomercial business in order to create communication they believe creates a better image of their products and consumers.

Apple's use of the infomercial medium was discontinued with Steve Jobs' 1997 return to the helm of the company. During the early days of television, many television shows were created by sponsors with the main goal of selling their product, the entertainment angle being a hook to hold audience attention. A good example of this is the early children's show The Magic Clown on NBC, created as an advertisement for Bonomo's Turkish Taffy, it is claimed that the first infomercial for a commercial product appeared in 1949 or 1950, for a Vitamix blender. Limits imposed by the Federal Communications Commission on the amount of advertising that could appear during an hour of television did away with these programs, forcing sponsors into the background.

Ponte da Ribeira de Meimoa

The Ponte da Ribeira de Meimoa is a medieval bridge that crosses the Ribeira de Meimoa, in the civil parish of Meimoa, municipality of Penamacor in Portuguese district of Castelo Branco. The bridge was constructed between 14th and 16th century, over a pre-existing structure, constructed during the Roman epoch; the structure was reconstructed during the Reconquista, integrated into the secondary military line that connected Salgueiro to Meimoa, winding through the Via Lata. Legend suggests that a Roman bridge existed on the site, was destroyed during the Reconquista, part of the line connecting Mérida to Viseu, that crossed the district of Castelo Branco, the settlements of Idanha-a-Velha, Bemposta, Torre dos Namorados and Capinha. In 1607, a charter by King Philip II placed the construction of the bridge in the hands of Gonçalo Sanches, a stonemason and resident of Castelo Branco, for 4750 cruzados (collected from payments from the cities of Guarda, Lamego, Guimarães, Viana do Castelo and Torre de Moncorvo.

In the Memórias Paroquiais of 1758, the bridge was described as being constructed by masonry and connected the Beira Alta to Beira Baixa. On 31 March 1952, the bridge was reconstructed, but a new project occurred the following year and again on 8 January 1996, at which time a guardrail was reconstruction; the bridge is situated on the urban periphery, linking the flat lowlands of the Ribeira de Meimoa, that parallel the settlement of Meimoa, near cement ruins and an interrupted roadway. The zone is part of a protected/conservation area. Bento, Mário Pires, "Apontamentos sobre Monumentos Militares do Norte do Concelho de Penamacor", Comunicações das 1ªs. Jornadas Regionais sobre Monumentos Militares, Castelo Branco, Portugal Mendes, Novo Roteiro do Concelho de Penamacor, Portugal Pinto, Paulo Mendes, Pontes Romanas de Portugal, Portugal Landeiro, José Manuel, O Concelho de Penamacor na História, na Tradição e na Lenda, Portugal Pires, Edmundo A. I Colóquio de Arqueologia e História do Concelho de Penamacor, Portugal Proença, Raul.

Black-whiskered vireo

The black-whiskered vireo is a small passerine bird, which breeds in southern Florida, USA, the West Indies as far south as the offshore islands of Venezuela. It is a partial migrant, with northern birds wintering from the Greater Antilles to northern South America; this species has occurred as a rare vagrant to Costa Rica. The breeding habitat is open deciduous wooded areas and cultivation, in Florida mangroves; the black-whiskered vireo builds a cup nest in a fork of a tree branch, lays 2-3 white eggs. This vireo has a 25 cm wingspan and weighs 17 -- 19 g, it has a stout bill. The adult black-whiskered vireo has dull olive-green upperparts and white underparts, with yellowish on the flanks and under the tail, it has a grey-brown crown with faint dusky edges. There is a dark line through a white eyebrow stripe. There is a distinctive black line on the neck sides. Juvenile birds have brown-red eyes; this species is similar to red-eyed vireo, but is duller and browner above, is best distinguished by the black whisker mark.

The song is Tom Kelly, more abrupt than that of red-eyed vireo. The Florida race V. a. barbatulus is shorter-billed by 15% than the northern Caribbean subspecies V. a. bonairensis. The latter form has occurred in the US as a vagrant to Louisiana; the black-whiskered vireo gleans insects from tree foliage. It will eat small quantities of berries This bird suffers from nest parasitism by the brown-headed cowbird in its US range, shiny cowbird further south. Fauna of Puerto Rico List of Puerto Rican birds List of Vieques birds Hilty, Steven L. Birds of Venezuela. London: Christopher Helm. ISBN 0-7136-6418-5. Ffrench, Richard. A Guide to the Birds of Trinidad and Tobago. Comstock Publishing. ISBN 0-8014-9792-2. A guide to the birds of Costa Rica by Stiles and Skutch ISBN 0-8014-9600-4 Black-whiskered Vireo Bird Sound

2010 CFL Draft

The 2010 CFL Draft took place on Sunday, May 2, 2010 at 12:00 PM ET on TSN. 47 players were chosen from among eligible players from Canadian universities across the country, as well as Canadian players playing in the NCAA. After a number of trades, including ones made on draft day, Toronto and BC wound up with the most picks with nine apiece; the defending Grey Cup champions, the Montreal Alouettes, had seven, while the Calgary Stampeders had six. The Edmonton Eskimos, Hamilton Tiger-Cats, Winnipeg Blue Bombers and the Saskatchewan Roughriders each had four. Of the 47 draft selections, 36 players were drafted from Canadian Interuniversity Sport institutions; the Saskatchewan Roughriders had the option to increase their number of draft picks as part of the three-way trade, completed with Winnipeg and Hamilton in April, 2009. The Roughriders could have either swapped first round picks with Winnipeg in this year's draft or in the 2011 CFL Draft, or receive two second round picks in 2011 and 2012.

This was done due to the uncertainty of the Stefan LeFors trade where the traded draft pick to Edmonton was conditional upon Lefors' performance. It was confirmed that the Roughriders had chosen to swap first round picks with the Blue Bombers in this year's draft. Source: CFL Scouting Bureau final rankings. Hamilton forfeited their first round selection after selecting Zac Carlson in the 2009 Supplemental Draft

605th Special Operations Squadron

The 605th Special Operations Squadron is an inactive United States Air Force unit. Its last assignment was with the 24th Special Operations Wing at Howard Air Force Base, Panama Canal Zone, where it was inactivated on 30 April 1972; the squadron was first active during World War II as Commando. After training in the United States the squadron moved to the China Burma India Theater, where it served in combat until the surrender of Japan; the squadron returned to the United States where it was inactivated in November 1945. The squadron was activated again in October 1963 as the United States expanded its special operations units and was stationed in the Panama Canal Zone, where it trained units of various Latin American air forces until it was inactivated in late 1972. Constituted as the 5th Fighter Squadron, Commando on 9 August 1944Activated on 1 September 1944 Inactivated on 3 November 1945Disbanded on 8 October 1948 Reconstituted 24 October 1963, redesignated 605th Air Commando Squadron and activated Organized on 15 November 1963 Redesignated 605th Special Operations Squadron on 1 August 1968 Inactivated on 30 April 1972 Helio U-10 Courier Douglas A-26K Invader Douglas C-47 Skytrain North American T-28 Trojan North American P-51 Mustang Republic P-47 Thunderbolt Curtis C-46 Commando This article incorporates public domain material from the Air Force Historical Research Agency website http://www.afhra.af.mil/.

* Maurer, Maurer, ed.. Combat Squadrons of the Air Force, World War II. Washington, DC: Office of Air Force History. ISBN 0-405-12194-6. LCCN 70605402. OCLC 72556. Ravenstein, Charles A. Air Force Combat Wings, Lineage & Honors Histories 1947-1977. Washington, DC: Office of Air Force History. ISBN 0-912799-12-9. AFHRA USAF squadrons AFHRA 5th Fighter Squadron (Commando AFHRA 605th Special Operations Squadron

Istrouma, Louisiana

Istrouma is an unincorporated community in East Baton Rouge Parish, United States. The community is located 7 miles south of Baker, it is speculated that the name of the community is derived from the Choctaw words'ita humma' which means'red pole' in the Choctaw language. On March 17, 1699 Pierre Le Moyne d'Iberville described the red maypole that he found in the area: On the 17th of March we reached a small stream at the right of the river at five and a half leagues from our camp, where they gave us to understand there was a great quantity of fish, where I had nets stretched and caught only two catfish; this river separates the hunting grounds of Bayougoulas and the Houmas. Upon its banks are huts covered with palmetto leaves and a reddened Maypole without branches, with several heads of fish and bears attached in sacrifice