Infomercial
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An infomercial is a form of television advertisement that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone nu
W. G. (Papa) Bernard was the pitchman in the first filmed half-hour TV infomercial. Image courtesy of the Hagley Museum and Library.
Don Lapre
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Donald D. Lapre was an American multi-level marketing salesman and infomercial pitchman. His work involved product packages such as "Making Money Secrets" and "The Greatest Vitamin in the World."
Infomercial
…that one could quickly become wealthy by either selling anything through classified ads or through flipping. These were hawked by personalities such as Don Lapre and Carleton H. Sheets, among others. When they first appeared, infomercials were most often scheduled in the United States and Canada during the late…
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