Instagram tourism
Videos
Instagram tourism or selfie tourism is the phenomenon by which an area sees an increase in tourism, often to the point of overtourism, due to exposure on social media and the resulting desire created
Tourists taking a selfie at Hokitika Gorge
North Coast 500
Videos
The North Coast 500 is a 516-mile scenic route around the north coast of Scotland, starting and ending at Inverness Castle. The route is also known as the NC500 and was launched in 2015, linking many
Instagram tourism
…in the 2020s, resulting in an influx of tour buses and other tourists anxious to replicate the photos they'd seen on social media. In Scotland, the North Coast 500, marketed by Scotland as a scenic route, has experienced an influx of Instagram tourism. The Isle of Skye's Fairy Pools have experienced an influx after…
The Kylesku Bridge carrying the A894 across Loch a' Chàirn Bhàin between Lochinver and Durness