Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction.
A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content.
Mass media includes the diverse arrays of media that reach a large audience via mass communication.
Copy of a newspaper (El Universo), an example of mass media
Egyptian movie star Salah Zulfikar on the cover of Al-Kawakeb magazine, March 1961, an example of mass media
Shopping carts for children fitted with gaming computers
Actress Mervat Amin on the cover for Al-Mawwid magazine, June 1972