It Could Be You is a television game show produced by Ralph Edwards Productions in the late 1950s in the United States, broadcast daily in the weekday daytime schedule for five years 1956–1961, and weekly in the evening on-and-off over three years 1958–1961. Bill Leyden was the host, and Wendell Niles was the announcer.
Bill Leyden in 1961.
Ralph Livingstone Edwards was an American radio and television host, radio producer, and television producer, best known for his radio-TV game shows Truth or Consequences and reality documentary series This Is Your Life.
Edwards in 1948
Edwards and family, 1952
Edwards with Buff Cobb on a 1949 stunt of Truth or Consequences.
This is Your Life NBC-TV ad in The Radio Annual and Television Yearbook, 1955