Italy is one of the leading countries in fashion design, alongside France and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

Italy, officially the Italian Republic, is a country in Southern and Western Europe. It is located on a peninsula that extends into the middle of the Mediterranean Sea, with the Alps on its northern land border, as well as several islands, notably Sicily and Sardinia. Italy shares its borders with France, Switzerland, Austria, Slovenia and two enclaves: Vatican City and San Marino. Its territory also includes Campione and the Pelagie Islands. It is the tenth-largest country by land area in the European continent, covering an area of 301,340 km2 (116,350 sq mi), and the third-most populous member state of the European Union, with a population of nearly 60 million. Its capital and largest city is Rome; other major urban areas include Milan, Lombardy, Naples, Turin, Florence, and Venice.