Itay Noy is an Israeli watchmaker, designer and artist who creates limited-edition timepieces in his independent studio in the Old Jaffa. Noy's timepieces combine craftsmanship with thought-provoking design, meant to induce philosophical perspectives on the concept of time.

Old Jaffa [yafa ha'atiká] – Ancient Yafo; Arabic: يافا العتيقة, Arabic pronunciation: [jaː.faː al.ʕa.tiː.qa] – Ancient Jaffa or يافا القديمة, Arabic pronunciation: [jaː.faː al.qa.diː.ma] – Old Jaffa) is a neighborhood of Israel and the oldest part of Jaffa. A neighborhood with art galleries, restaurants, theaters, museums, and nightclubs, it is one of Israel's main tourist attractions.