Ivi Adamou is a Greek Cypriot singer. She was born and raised in Agia Napa, Cyprus and currently resides in Alexandroupoli, Greece. Adamou rose to recognition in Greece and Cyprus following her participation in the second season of the Greek version of The X Factor, where she was under the mentorship of Giorgos Theofanous. Right after her elimination from the X Factor, Adamou secured a recording contract with Sony Music Greece. She gained further recognition from her participation in the Eurovision Song Contest 2012, where she represented Cyprus with the song "La La Love".

Ayia Napa, officially romanised Agia Napa, is a tourist resort at the far eastern end of the southern coast of Cyprus.