JYP Entertainment Corporation is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, talent agency, music production company, event management company, concert production company, and music publishing house. In addition, the company operates various subsidiary ventures and divisions worldwide.

Boy Story is a Chinese boy band launched by JYP Entertainment and Tencent Music Entertainment Group (TME). The group is composed of six members: Hanyu, Zihao, Xinlong, Zeyu, Ming Rui, and Shuyang. On September 1, 2017 Boy Story released their first single "How Old R U". On September 21, 2018, Boy Story made an official debut with their first mini album Enough.