J Allard is the chief executive officer of Project 529, a company that builds software for cyclists and law enforcement. Prior to starting Project 529, Allard was chief technology and experience officer for the Entertainment and Devices Division at Microsoft. He was instrumental in bringing Microsoft into the Internet age, leading the development of Internet technologies for Windows, and oversaw the company's first foray into the video game industry. Allard shipped over 30 products during his tenure at Microsoft and was a founding member of many Microsoft businesses, including Xbox, Xbox 360, Xbox Live, Windows NT and the TCP/IP product families.

The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3).