Jackman Thomas "Jack" Harlow is an American rapper and singer. He began a musical career in 2015, and released several EPs and mixtapes until signing with Don Cannon and DJ Drama's record label Generation Now, an imprint of Atlantic Records in 2018.

Donald Cannon is an American DJ, record producer, songwriter, and record executive. Cannon is a co-founder of the Atlantic Records imprint, Generation Now. He was also a member of the prominent Atlanta mixtape collective, Aphilliates Music Group, with his long-time collaborator and fellow Generation Now founder, DJ Drama. Over the course of his career, Cannon has produced tracks and albums for artists like Jeezy, Logic, Lil Uzi Vert, Lil Wayne, Ludacris, 50 Cent, and numerous others. He also served as the Vice President of A&R at Def Jam Recordings.