Sir John Laurence Longland was an educator, mountain climber, and broadcaster.
Longland (centre) with, left to right G. I Milton, Justin Evans, Dave Alcock, John A. Jackson and John Barry at Plas y Brenin, UK National Mountain Centre, 1985
1933 British Mount Everest expedition
The 1933 British Mount Everest expedition was, after the reconnaissance expedition of 1921, and the 1922 and 1924 expeditions, the fourth British expedition to Mount Everest and the third with the intention of making the first ascent.
The north face of Mount Everest, scene of the 1933 attempt
Thubten Gyatso, the 13th Dalai Lama, who in 1932 gave the British permission to make another attempt on Mount Everest
Hugh Ruttledge, the leader of the expedition, in 1936
A Tabloid medicine chest, packed with Burroughs Wellcome Tabloid products, used on the 1933 Mount Everest Expedition