Bryan Matthew Sevilla, known professionally by the stage name James Deen, is an American pornographic actor and director.

XBIZ Awards are given annually to honor "individuals, companies, performers and products that play an essential part in the growth and success of adult films" and have been described by XBIZ publisher and founder Alec Helmy as being "born out of the industry's desire for an awards event that not only encompasses all facets of the business but one which presents it in a professional light and honors it with class".