Jean-Mathieu-Philibert Sérurier, 1st Count Sérurier led a division in the War of the First Coalition and became a Marshal of the Empire under Emperor Napoleon. He was born into the minor nobility and in 1755 joined the Laon militia which was soon sent to fight in the Seven Years' War. After transferring into the regular army as an ensign, he was wounded at Warburg in 1760. He fought in the Spanish-Portuguese War in 1762. He married in 1779 after a promotion to captain. A newly minted major in 1789, the French Revolution sped up promotion so that he was colonel of the regiment in 1792. After leading Army of Italy troops in a number of actions, he became a general of brigade in 1793 and a general of division the following year.

The Battle of Loano saw the French Army of Italy led by General of Division (GD) Barthélemy Louis Joseph Schérer attack the Allied armies of Habsburg Austria and the Kingdom of Sardinia-Piedmont led by Feldzeugmeister (FZM) Olivier, Count of Wallis during the War of the First Coalition. The assault took the Austrians by surprise since it occurred so late in the year. Additionally, the previous Austrian commander resigned the day before the attack. While the French left flank troops pinned down the Sardinian forces opposing them, the French center broke through the Allied center, forcing the Austrians to retreat. Meanwhile, the French right flank forces steadily pressed back the Austrians on the coast. The French gained a more favorable position, but Schérer did not exploit his victory. André Masséna distinguished himself during this battle and is credited with the French victory.