Jay Wayne Jenkins, known by his stage name Jeezy, is an American rapper. He is credited, alongside fellow Georgia-based rappers T.I. and Gucci Mane, with pioneering the hip hop subgenre trap music for mainstream audiences. Jenkins began his career in 2001, releasing two independent albums, until signing with Def Jam Recordings to release his major label debut, Let's Get It: Thug Motivation 101 (2005). It debuted at number two on the Billboard 200, sold 172,000 copies in its first week, and received double platinum certification by the Recording Industry Association of America (RIAA). The album was led by the single "Soul Survivor", featuring Akon, which peaked at number four on the Billboard Hot 100 and remains his highest-charting song.

Clifford Joseph Harris Jr., better known by the stage names T.I. and Tip, is an American rapper. Born and raised in Atlanta, Georgia, Harris is known as one of the pioneers of the hip hop subgenre trap music, along with fellow Atlanta-based rappers Jeezy and Gucci Mane. Harris first became aquainted with local music executive Kawan "KP" Prather, and joined his company Ghet-O-Vision Entertainment by the late 1990s. He was led to sign his first major-label record deal in 1999 with its parent company LaFace Records, an imprint of Arista Records. His debut studio album, I'm Serious (2001) was met with lukewarm commercial reception and became his only release with the label. He then signed with Atlantic Records, where he soon reached his mainstream breakthrough and co-founded his own label imprint, Grand Hustle Records by 2003.