Jelly Babies are a type of soft sugar jelly sweets in the shape of plump babies, sold in a variety of colours. They were first manufactured in Lancashire, England, in the nineteenth century. Their popularity waned before being revived by Bassett's of Sheffield in Yorkshire, who began mass-producing Jelly Babies in 1918.

George Bassett & Co., known simply as Bassett's, was a British confectionery company and brand. The company was founded in Sheffield by George Bassett in 1842. The company became a brand of Cadbury Schweppes in 1989. The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016.