Jewelpet is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes.
Coverart of the Tsubasa Bunko novel Jewelpet: The Fuss in the Jewel Festival!?, featuring the main Jewelpets and the novel exclusive character Lollip.
Sanrio Company, Ltd. is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".
Headquarters at Gate City Osaki in Ōsaki, Tokyo
Sanrio store in Den-en-chōfu, Ōta, Tokyo
Sanrio Inc. headquarters in South San Francisco