Jigging is the practice of fishing with a jig, a type of weighted fishing lure. A jig consists of a heavy metal sinker with an attached fish hook that is usually obscured inside a soft lure or feather-like decorations. Jigs are intended to create a jerky, vertical "jumping" motion to attract fish, as opposed to other common lures like swimbaits, spoons and spinnerbaits, which move through the water more or less horizontally. The jig is very versatile and can be used in both salt and fresh water. Many deeper water fish species are attracted to the lure, which has made it popular among anglers for years.

A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into gulping the lure. Angling activities using lures are known as lure fishing.