Amar Choudary, known professionally as Jiiva, is an Indian actor and film producer who works mainly in Tamil cinema and a few Hindi and Malayalam films. He is the youngest son of film producer R. B. Choudary. He began his career as a child actor in 1991 in films produced by his father. He made his debut as a lead actor in his father's 50th production, Aasai Aasaiyai (2003). After Sivaji Ganesan, Jiiva is the only Tamil actor to have been awarded at the Cyprus International Film Festival, particularly for his performance in Raam (2005).

Aasai Aasaiyai is a 2003 Indian Tamil-language romance film directed by Ravi Mariya. This film was the debut of famous producer R. B. Choudary's fourth and youngest son, Jiiva. The female lead role was done by Sharmelee. The music was composed by Mani Sharma. This is the golden jubilee of "Super Good Films" movie production company. Song lyrics were penned by Vairamuthu and Ravi Mariya.