Jive Records
…genres of hip hop and R&B with the success of acts like D-Nice, E-40, UGK, A Tribe Called Quest, Hi-Five, KRS-One/Boogie Down Productions, R. Kelly and Aaliyah. In 1996, BMG deepened its relationship with the label by purchasing a 20-percent stake of Jive. By the late 1990s, Jive began signing pop acts Backstreet…