Jive Records was a British-American independent record label founded by Clive Calder in 1981 as a subsidiary of the Zomba Group. In the US, the label had offices in New York City and Chicago. Jive was best known for its successes with hip hop, R&B, and dance acts in the 1980s and 1990s, along with teen pop and boy bands during the late 1990s and early 2000s.
DJ Jazzy Jeff pictured in 2002. The hip hop duo DJ Jazzy Jeff & the Fresh Prince sold over 5.5 million records with the label, and became the first hip hop act to win a Grammy award for "Parents Just Don't Understand" in 1989.
Whodini is an American hip hop group that was formed in 1982. The Brooklyn, New York–based trio consisted of vocalist and main lyricist Jalil Hutchins; co-vocalist John Fletcher, a.k.a. Ecstasy ; and turntable artist DJ Drew Carter, a.k.a. Grandmaster Dee.
Whodini performing at Fresh Fest in 2009