Joseph Michael Calleja, known by his stage name Joe C., was an American rapper, best known for being a hype man for fellow rapper Kid Rock.
Joe C. in 1999
A hype man, typically in hip hop music, is a backing vocalist who supports the primary performer with exclamations, interjections, or ad-libs in an attempt to increase an audience's excitement or engagement.
Hype man Flavor Flav (left) exciting the crowd while lead rapper Chuck D performs.
House of Pain's hype man Danny Boy O'Connor doing the call-and-response technique.