John Hegarty (advertising executive)
…He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973, he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty. He has published two books: Hegarty on Advertising: Turning Intelligence into Magic and Hegarty on…