José Luis de Oriol y Urigüen, 2nd Marquis of Casa Oriol (1877–1972), was a Spanish businessman, architect and politician. As an architect he designed few historicist residential buildings, some of them very prestigious today. As a businessman he was the moving spirit behind Hidroeléctrica Española and Talgo. As a politician he served as Conservative and Traditionalist MP, growing into a local Álava tycoon.

Eustaquio Echave-Sustaeta Pedroso (1872-1952) was a Spanish Carlist publisher and politician. He was related to numerous periodicals, but is known mostly as manager and editor-in-chief of the local Pamplonese daily, El Pensamiento Navarro (1897-1917). His career in party ranks climaxed in the early 1930s, when very briefly he held the Carlist provincial jefatura in Álava. The apogee of his political trajectory fell on early period of the Civil War, when he was president of the Alavese Diputación Provincial (1936-1938) and leader of Falange Española Tradicionalista in Álava (1937). At times he is also acknowledged as a polemist of Sabino Arana (mid-1890s), who inadvertently helped the latter to refine his theory of Basque nationalism, and as a point of reference for the Carlist position towards fueros.