José María Cruz Novillo
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José María Cruz Novillo was a Spanish sculptor, engraver, painter, and designer. He was tasked with the re-branding of many entities and companies in post-Francoist Spain.
José María Cruz Novillo
Sculpture for Plaza de Picasso, Madrid (1989).
Façade of the main building of the Instituto Nacional de Estadística (Madrid, 2008)
The Renfe trains displayed this logo from 1972 until 1989.
Fist and rose
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The fist and rose, sometimes called the rose in the fist or fist with a rose, is an emblem used or formerly used by a number of left-wing and centre-left parties and political organizations around the
José María Cruz Novillo
…to work for the Spain Pavilion at the New York's World Fair. He designed many logos. Among them, that of the newspaper El Mundo, the version of the fist and rose used by the PSOE, radiochain COPE, the Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo…
François Mitterrand, then the PS first secretary, at a 1974 presidential election campaign meeting, with a red rose in front of him
The 2010–2016 logo of the PS, displayed during a 2012 demonstration, Paris
A 1974 municipal elections campaign poster featuring an early appearance of the fist and rose imagery
A 1978 provincial elections poster.