Jordan Michael Houston III, known professionally as Juicy J, is an American rapper, songwriter, and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established in 1991. He released ten studio albums with the group, which began as an underground act until attaining mainstream recognition and signing with Loud Records, an imprint of Columbia Records in 2000. The group's 2005 single, "Stay Fly" reached their furthest commercial success and peaked at number 13 on the Billboard Hot 100. That same year, they recorded the song "It's Hard out Here for a Pimp" for the film Hustle & Flow, which won an Academy Award for Best Original Song.

Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphis, and Miami—five cities which constitute the "Southern Network" in rap music.