Julianna Smoot is an American political aide and fundraiser for the Democratic Party. She served as a Deputy Manager of Barack Obama's 2012 presidential reelection campaign, having previously served as White House Social Secretary, Deputy Assistant to the President. and Chief of Staff to United States Trade Representative Ron Kirk. Smoot previously served as a professional fundraiser for the Democratic Party. She was the national finance director for Barack Obama 2008 presidential campaign. Under her direction, the campaign raised $32.5 million during the second quarter of 2007 and by election day, more money than any campaign in American history. She was named Social Secretary after her predecessor, Desirée Rogers resigned on February 26, 2010.

On April 4, 2011, Barack Obama, the 44th president of the United States, announced his candidacy for re-election as president. On September 5, 2012, he again became the nominee of the Democratic Party for the 2012 presidential election. Along with his running mate, Vice President Joe Biden, Obama was opposed in the general election by former Massachusetts Governor Mitt Romney, along with various minor candidates from other parties. The election took place on Tuesday, November 6, 2012.