Julius Bär Group AG, known alternatively as Julius Baer Group Ltd., is a private banking corporation founded and based in Switzerland. Headquartered in Zürich, it is among the older Swiss banking institutions. In terms of assets under management, Julius Baer is number two among Swiss banks after UBS and the biggest pure-play private bank. The bank's reputation has been marred by various controversies and legal challenges. These include a legal dispute with WikiLeaks in 2008, allegations of aiding U.S. citizens in tax evasion in 2011, and a censure by the Swiss Financial Market Supervisory Authority (FINMA) in 2020 for deficiencies in combating money laundering. The bank has also been implicated in money laundering scandals involving corrupt Venezuelan officials and has faced investigations for its role in the FIFA corruption case. These controversies have cast a shadow on its legacy and raised questions about its compliance and ethical practices.

Wealth management (WM) or wealth management advisory (WMA) is an investment advisory service that provides financial management and wealth advisory services to a wide array of clients ranging from affluent to high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals and families. It is a discipline which incorporates structuring and planning wealth to assist in growing, preserving, and protecting wealth, whilst passing it onto the family in a tax-efficient manner and in accordance with their wishes. Wealth management brings together tax planning, wealth protection, estate planning, succession planning, and family governance.