Juticalpa is the capital of Olancho Department in Honduras, with a population of 75,790, and the municipal seat of Juticalpa Municipality. Situated in a broad river valley alongside the Rio Juticalpa, the town is a commercial centre for much of Olancho's ranching and agricultural economy.

Olancho is the largest of all the 18 departments into which Honduras is divided. The department covers a total surface area of 24,057 km² and has an estimated 2015 population of 537,306 inhabitants.