Juticalpa is the capital of Olancho Department in Honduras, with a population of 75,790, and the municipal seat of Juticalpa Municipality. Situated in a broad river valley alongside the Rio Juticalpa, the town is a commercial centre for much of Olancho's ranching and agricultural economy.

Porfirio Lobo Sosa also known by his nickname, Pepe Lobo, is a former Honduran politician and agricultural landowner who served as President of Honduras from 2010 to 2014. A member of the conservative National Party and a former deputy in the National Congress of Honduras from 1990, he was president of the National Congress of Honduras from 2002 to 2006. He came second to Manuel Zelaya with 46% of the vote in the 2005 general election. After the military ousted Zelaya in a coup d'état, Lobo was elected president in the 2009 presidential election and took office on 27 January 2010.