Künzelsau is a town in Baden-Württemberg, in south central Germany. It is the capital of the Hohenlohe district. It is located on the river Kocher, 19 km (12 mi) north of Schwäbisch Hall, and 37 km (23 mi) northeast of Heilbronn.

Baden-Württemberg, commonly shortened to BW or BaWü, is a German state in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants as of 2019 across a total area of nearly 35,752 km2 (13,804 sq mi), it is the third-largest German state by both area and population. As a federated state, Baden-Württemberg is a partly-sovereign parliamentary republic. The largest city in Baden-Württemberg is the state capital of Stuttgart, followed by Mannheim and Karlsruhe. Other major cities are Freiburg im Breisgau, Heidelberg, Heilbronn, Pforzheim, Reutlingen, Tübingen, and Ulm.